Kindle VS iPad: eBooks camp is right for your lifestyle.
It seems that when a company runs out of marketing ideas, they start to tease their competition. Motorola did this in their Xoom video advertisement and now Amazon is doing the same thing. Again.
This time, the ad isn’t that aggressive as the first one.
I am not sure if Apple is losing out of these “teasing” they are being supposed to. Even more, I think that this reconfirms the leading position of the American company.
The Amazon company focused their ads on showing the biggest advantage that Kindle has over iPad -- no glare. We can see this in both ads. But, let’s say it loud and clear -- iPad isn’t an eBook reader, this is just a function/application that the device performs. Therefore, it is expected for it to be worse, from the e-book experience point of view, than the Kindle. There are other two big differentiating points between these two that tip the balance for Kindle: after a full charge, you can use your Kindle for almost a month; the price is considered as an entry level one.
We can’t compare these two products, as it is obvious they are from different categories/classes of devices. iPad’s e-book software has an advantage, though. It may not be that important but it still counts. The iPad performs very well in the absence of light, having its own backlight which offers enough light to be able to continue your reading. Maybe the Kindle lacks this feature because they’ve made their product too resembling to a normal book.
In the end, it all comes down to what you’re searching for. If you are in love with reading and you don’t need too many other applications, Kindle is your answer. The reading experience can be improved even if you have an iPad: turn down the brightness when it is dark in your room and you can read for hours. On a plane too, no need for the overhead light and you’re not bothering the person next to you with that bright light. You could use an antiglare screen protector which works great in direct sunlight; just turn up the brightness.
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