What is a kindle ?

The new Kindle has been a great success for Amazon, with it outselling all previous incarnations, and being the company’s number one selling product ever. Given that, it’s a bit strange that the company is constantly comparing itself to the iPad in commercials.

In the latest Kindle commercial, Amazon again hits the iPad for the fact that it’s glass screen produces glare while the Kindle’s e-ink display doesn’t. The iPad is only on screen for a few seconds, but two of the five features shown on screen are direct hits at the iPad, saying the Kindle has no glare and is “easy to read in direct sunlight.” The other few points are the 800,000 available books, lightweight and month-long battery life. Some part of each can be shots at Apple, or any other company with an eBook reader.